La comunicación digital y su incidencia en el proceso de aprendizaje en la asignatura de lengua y literatura de los estudiantes de la Unidad Educativa Particular Matilde Hidalgo de Procel, cantón Quito, parroquia Eloy Alfaro, agosto-diciembre 2025

Abstract

His research analyzes the impact of digital communication on the teaching-learning process of students at Unidad Educativa Particular Matilde Hidalgo, located in Quito, Eloy Alfaro parish, during the period August–December 2025. The study arises from the need to understand how the use of digital tools influences educational dynamics and the interaction between teachers and students. The general objective was to analyze the digital communication strategies present in the educational community and their relationship with the teaching-learning process. The specific objectives included identifying the platforms, applications, and digital resources currently used; determining the applicability of culturally appropriate digital communication resources; and designing an interactive pilot program aimed at strengthening learning in the subject of Language and Literature. The research was conducted under an exploratory and descriptive approach. A survey was applied to 37 students, allowing the identification of their level of use and familiarity with digital tools. The results showed that approximately half of the students consider themselves familiar with these resources, while less than half have had consistent contact with them. It is concluded that, although digital communication is present in the educational environment, its use lacks strategic planning, which limits its impact on learning. Therefore, the design of an interactive pilot program is proposed as an alternative to strengthen the educational process through digital communication strategies with a playful approach.