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Universidad Estatal de Bolívar
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Tipo de ítem:Ítem, Comunicación audiovisual como herramienta de preservación del patrimonio cultural de la casa de Juan Montalvo, Ambato-provincia Tungurahua, agosto – diciembre 2025(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-15) Paredes Romero, Aracelly Monserrath; Villarroel Silva, Danilo EduardoThis research focuses on finding an effective method to help preserve the cultural heritage of Juan Montalvo's house. This site is among the 168 buildings declared cultural heritage according to Ministerial Agreement 1206 of the INPC established in 1992. Heritage holds culture, legacy, and tradition, and the house as a museum preserves the personal and professional items, as well as the most relevant works of the illustrious famous writer. This research is necessary to help ensure that Montalvian knowledge, life and work, as well as the cultural value of his building with walls and spaces that hold history, remain in the minds of the local and foreign population, allowing citizens to pass on this knowledge from generation to generation. Thanks to technological advances and developments, audiovisual communication, proposed as a means to publicize the historical importance of Juan Montalvo and preserve the heritage of his house museum, is a strategy that proves viable as an educommunicational method. The legal framework is based on the Constitution of the Republic of Ecuador published in 2008 based in Montecristi, which presents in its articles the detailed legal bases for the preservation of heritage. This house is a heritage entity in a good geographical location, making it a tourist attraction frequented by the general population. The result of the research aims to generate a proposal away from the traditional that captures the viewer's attention, generating interest in the heritage and culture of Ambato.Tipo de ítem:Ítem, Estudio de la apropiación tecnológica como herramienta educomunicacional para la transformación comunicacional de la Unidad Educativa Pichincha de la parroquia de Lloa (Quito - Pichincha) agosto- diciembre 2025.(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-15) Gómez Alban, Mateo Sebastián; Cabezas Ramos, Jorge RenatoThis study examines technological appropriation as a fundamental tool for achieving communicational transformation at the Pichincha Educational Unit, located in the parish of Lloa. The research begins with a diagnostic analysis of an institutional context in which technology use is limited to instrumental purposes, maintaining traditional and hierarchical communication practices that do not fully respond to current sociocultural dynamics. The objective is to promote new interaction models through the conscious and pedagogical integration of Information and Communication Technologies (ICT) within an educomunicational framework. Methodologically, the study is structured in three phases: an assessment of the current state of communication and technology use, an analysis of existing practices and levels of technological appropriation, and the proposal of an innovative solution consisting of the development of an interactive educational video game. This tool aims to enhance digital competencies and foster more horizontal, inclusive, and participatory communication. The findings suggest that technological appropriation goes beyond mere access to devices, emphasizing the importance of critical and creative use as a key factor in improving the quality of educational and communicative processes within the institution.Tipo de ítem:Ítem, Comunicación popular en áreas rurales dispersas y sus dinámicas organizativas en el recinto Marcopamba, parroquia San Lorenzo en el año 2024(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-15) Curay Ortiz, Adam Smith; Chavez Chacan, Pilar JanethCommunity communication is a fundamental pillar for social cohesion in territories where geographical distance challenges community integration. Therefore, the objective of this study was to recognize community communication as a potential driver of organizational development in the dispersed rural area of Marcopamba. The methodology employed was descriptive, exploratory, and field-based, utilizing surveys and interviews. The results of surveys administered to 171 residents of Marcopamba indicate that the most frequently used communication channel is the WhatsApp group. This medium is highly relevant due to the geographical dispersion of the population; however, 44% of those surveyed in the area indicated that the information provided wasinsufficient. Interviews with communication experts concurred that community channels should be developed based on a social and cultural assessment of the territory. Meanwhile, interviews with community and parish leaders revealed that the inadequate dissemination of community information negatively impacts participation in community work projects (mingas) and the timely fulfillment of obligations. Based on the results obtained, strategies for community-based communication were proposed to strengthen information dissemination and participation among the residents of the Marcopamba community. These strategies included a Facebook page, a WhatsApp group, a bulletin board, and face-toface communication. The study concluded that the community relies on the WhatsApp group as its primary means of communication, while other channels such as word-of-mouth, radio, social media, and posters have a lesser reach. Furthermore, a high level of community willingness and institutional support for implementing community-based communication strategies to strengthen information sharing and citizen participation was evident.Tipo de ítem:Ítem, Migración de los medios radiofónicos tradicionales a digitales y su influencia en las audiencias de la ciudad de Guaranda provincia Bolívar, periodo agosto - diciembre 2025(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-15) Taris Almache, Gabriela Lizbeth; Tumailla Evas, Jennifer Katherine; Cabezas Ramos, Jorge RenatoThe overall objective is to identify how the migration of radio audiences from traditional to digital formats influences the behavior of radio stations in the city of Guaranda. The study focuses on the idea that the migration of radio media from traditional to digital formats has generated new communication strategies that foster greater interaction and active participation from audiences. The methodology implemented is descriptive with a qualitative approach, selecting communication strategies with the aim of achieving greater audience reach. The main results allowed for the identification and classification of new strategies in the digital sphere to provide potential solutions and actively increase audience reach. The conclusionsshow that, with the evolution of the internet and technology in recent years, radio stations have had to migrate to digital platforms. Through this process of change, radio stations created programs on social media and invested in digital platforms to maintain a presence across all social networks. In conclusion, it is recommended to maintain both traditional and digital formats so that audience consumption is reflected in a variety of content to entertain listeners and viewers.Tipo de ítem:Ítem, La comunicación asertiva en el entorno institucional docente de la Unidad Educativa "Monseñor Leonidas Proaño Villalba ". Parroquia San Pablo, cantón San Miguel en el año 2025(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-14) Curichumbi Inca, Nathaly Silvana; Kléber Renato, Romero QuirogaThis research was conducted at the Monseñor Leonidas Proaño Villalba Educational Unit to analyze the impact of assertive communication on conflict resolution within the teaching institution. The study arose from various problems related to interpersonal relationships, limited active listening, difficulty expressing opinions, and deficiencies in communication channels—situations that affect the work climate and institutional coexistence. The research employed a mixed-methods approach, combining qualitative and quantitative methods, and was descriptive, exploratory, and field-based. The population consisted of 15 teachers, who were surveyed, interviewed, and observed using participant observation to gather relevant information. The results revealed a low to moderate level of assertive communication, manifested in interpersonal conflicts, rumors, and limited cooperation among colleagues. Finally, the study concludes that strengthening assertive communication will significantly contribute to improving interpersonal relationships, institutional coexistence, and teachers' professional performance.