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Universidad Estatal de Bolívar
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Tipo de ítem:Ítem, Inteligencia artificial para optimizar la experiencia del visitante en los buses turísticos de la ciudad de Quito, provincia de Pichincha.(Universidad Estatal de Bolivar, Facultad de Ciencias Administrativas Gestión Empresarial e Informática, Carrera de Hoteleria y Turismo, 2026-08-06) Sevillano Chulca, Ruth Estefania; Samaniego Erazo, Wiliam MarcoThe research aimed to design a technological model supported by artificial intelligence to strengthen the visitor experience and improve the competitiveness of the tourist bus service in the city of Quito. The study was conducted using a mixedmethods approach, with a descriptive scope and a non-experimental research design. Data were collected through an observation checklist applied to the service and a survey administered to 385 national and international tourists who use this means of tourist transportation. The results revealed a low level of digitalization due to the lack of technological tools and mobile applications. Furthermore, tourists expressed a positive perception of the use of these technologies, highlighting benefits such as access to real-time information, multilingual content, personalized assistance during the tours, and improved connectivity, all of which would contribute to a more satisfying visitor experience. The discussion identified a gap between the technological capabilities currently offered by the service and users' expectations, as they demand more innovative and interactive digital solutions. This finding justified the need to incorporate technological tools that respond to current tourism trends and visitors' needs. In conclusion, the study suggests that a technological model supported by artificial intelligence could strengthen the visitor experience and enhance the competitiveness of Quito's tourist bus service, provided that its implementation is developed, monitored, and evaluated in a subsequent phase with measurable outcomes.Tipo de ítem:Ítem, Gobernanza para el desarrollo del turismo sostenible en la comunidad de Angochagua.(Universidad Estatal de Bolivar, Facultad de Ciencias Administrativas Gestión Empresarial e Informática, Carrera de Hoteleria y Turismo, 2026-08-06) De la Torre Ortega, Alexandra Deyanira; Sánchez Chávez, Germán PatricioThis research aimed to design a tourism governance model for the community of Angochagua, located in the province of Imbabura, Ecuador, in order to strengthen coordination among community stakeholders, public institutions, and the private sector, thereby promoting sustainable tourism development within the territory. The study was conducted using a qualitative approach with a non-experimental, descriptive research design. Data were collected through direct observation, semistructured interviews, tourism inventory records, and a literature review of national and international community tourism governance models. The findings revealed that Angochagua possesses significant natural and cultural heritage, as well as a wellestablished community organization led by the Community Council (Cabildo) and the Community Assembly. However, several challenges were identified, including limited institutional coordination, low participation of tourism enterprises, the absence of sector-specific planning, youth migration, and insufficient destination promotion. A comparative analysis of successful experiences made it possible to identify key principles of participation, community leadership, strategic planning, and interinstitutional cooperation, which served as the foundation for designing a governance model tailored to the community’s characteristics and needs. As a result, an Annual Tourism Management Operational Plan is proposed to strengthen coordination among stakeholders, consolidate participatory spaces, promote collaborative work, optimize the sustainable management of tourism resources, and contribute to the economic and social development of Angochagua. Furthermore, the proposal constitutes a planning tool that can be replicated in other rural communities with similar characteristics throughout Ecuador.Tipo de ítem:Ítem, Cumplimiento del Impuesto a la renta en las personas naturales de la Provincia de Tungurahua año 2022.(Universidad Estatal de Bolívar. Dirección de Posgrado y Educación Continua, Maestría en Contabilidad y Auditoría con Mención en Gestión Tributaria, 2026-08-06) Chugchilán Azogue, Ángel Oswaldo; García García, Xavier MarceloThis article examines personal income tax compliance in Tungurahua Province during 2022, exploring the determinants of this tax revenue and recommending measures to improve collection efficiency. Income tax is one of Ecuador's most essential taxes, as it funds public policies and social projects. However, there is a significant disparity in tax collection within Tungurahua Province; Ambato leads with USD 7.07 million in revenue, while collection in other rural cantons is significantly lower. The article reviews the regulations and income tax obligations for individuals as established in the Internal Tax Regime Law (2018), noting that the legal definition applies to those with a total income exceeding USD 300,000—individuals required to maintain detailed financial records, including self-employed workers, commission-based workers, and artisans. The disparity in tax collection between Ambato and the rural cantons reflects a higher concentration of economic activity in the provincial capital, whereas rural cantons possess less diversified economic structures—supported primarily by the informal agricultural sector—and economic frameworks that hinder compliance with tax obligations.Tipo de ítem:Ítem, Estrategias de marketing digital para la promoción de los atractivos turísticos de la provincia de Bolívar en el Mercado Internacional mediante redes sociales.(Universidad Estatal de Bolívar; Facultad de Ciencias Administrativas, Gestión, Empresarial e Informática, Carrera de Turismo, 2026-08-05) Galarza Vasconez, David Alejandro; Sánchez Chávez, German PatricioThis study aimed to design digital marketing strategies to promote the tourist attractions of Bolívar province in the international market through social media, with particular emphasis on the United States. The central argument was that the use of digital marketing strategies on social networks is a determining factor in improving the visibility and positioning of the destination abroad. A descriptive field study was conducted using a mixed-methods approach and an inductive method. The research techniques were a survey and interviews, applied to a sample of 100 tourism-sector stakeholders and 2 experts. The results show a predominantly female profile (57%) and a higher concentration of respondents aged 36 to 45 (45%). The findings also reveal an incipient and irregular digital management practice: 28% of participants strongly disagreed with the frequency of social media use, consistent with limited budgets for international advertising and insufficient organic reach; in addition, 48% reported low interaction through comments and messages. The main weaknesses identified include poor adaptation of content for foreign audiences, lack of materials in English, limited audience segmentation, empirical use of digital tools, and the absence of a coherent digital identity for the destination. In response, a strategic plan was proposed based on multilingual content, engagement management, influencer partnerships, segmented advertising, and digital analytics, supported by an estimated budget and an implementation schedule. The study confirms that a strategic approach to social media strengthens the international promotion of Bolívar’s tourist attractions.Tipo de ítem:Ítem, Evaluación de la susceptibilidad de los deslizamientos en la carretera Chillanes– San Pablo de Atenas(Universidad Estatal de Bolívar; Posgrado, Maestría en Prevención y Gestión de Riesgos, 2026-08-05) Mantilla Quintana, Jhoselyn Estefania; Barragán Aroca, Grey IreneLa carretera Chillanes-San Pablo de Atenas (Bolívar) es altamente susceptible a movimientos de masas por factores geomorfológicos, geológicos e hidrometeorológicos, registrando daños severos como el deslizamiento del kilómetro 13 en 2020. Este estudio desarrolló un modelo cartográfico de vulnerabilidad mediante el Proceso de Jerarquía Analítica y Sistemas de Información Geográfica (AHP-GIS) para identificar áreas críticas y mejorar la gestión del riesgo vial. Se evaluaron tres variables principales: pendiente, litología y proximidad a carreteras, ponderadas mediante comparaciones por pares y superposición lineal. El modelo clasificó la vulnerabilidad en cinco niveles: muy baja, baja, moderada, alta y muy alta. Los resultados revelaron que las zonas de alta y muy alta susceptibilidad se concentran entre los kilómetros 13 y 14 (sector Perezán), representando el 17,8% del área analizada e identificando 49 segmentos críticos. La validación mediante la curva ROC otorgó un Área Bajo la Curva (AUC) de 0,885, demostrando un rendimiento excelente según estándares internacionales. Este modelo es una valiosa herramienta preventiva para priorizar.intervenciones de estabilización, planificar el mantenimiento vial y proteger a las comunidades e infraestructura.