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Universidad Estatal de Bolívar
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Tipo de ítem:Ítem, Modelo de gestión turística para el cantón las Naves, provincia de Bolívar 2025 a 2030(Universidad Estatal de Bolivar, Facultad de Ciencias Administrativas Gestión Empresarial e Informática, Carrera de Hoteleria y Turismo, 2026-03-27) Valencia Cobos, Alisson Nayeli; Del Salto Davila, Dolly SilvanaThis research project aimed to create a model for tourism management in the Las Naves canton, located in the province of Bolívar, for the period 2025 to 2030. The Objective is to improve tourism planning and foster sustainable local development. This Canton has significant tourism potential thanks to its natural resources, cacao production, and cultural expressions. However, this potential has not been fully realized due to problems in institutional management, a lack of adequate planning, insufficient promotion, and weak collaboration among stakeholders.Tipo de ítem:Ítem, Turismo en la zona alta de Simiátug: análisis para la diversificación y consolidación del destino, año 2025.(Universidad Estatal de Bolivar, Facultad de Ciencias Administrativas Gestión Empresarial e Informática, Carrera de Hoteleria y Turismo, 2026-03-27) Rea Manobanda, Melanie Gabriela; Quinaloa Gualli, Jissenia Judith; Torres Cadena, Juan PabloThis research aimed to design tourism products that contribute to the diversification and consolidation of the destination in the highlands of the Simiátug parish, Guaranda canton, Bolívar province. The methodology employed was a mixed-methods approach, with a nonexperimental, cross-sectional design. Techniques such as direct observation, interviews with local stakeholders, document analysis, and surveys of tourist demand were used. This allowed for the characterization of tourist attractions and service providers, as well as the identification of demand segments and preferences. The main results demonstrated the existence of natural and cultural resources with high tourism potential and a preference among visitors for nature tourism, adventure tourism, and community-based tourism experiences. Furthermore, visitors prefer digital media for information when making travel decisions, thus highlighting the need to strengthen the promotion and positioning of the destination. Based on these findings, viable tourism products were developed that integrate the attractions of the communities of Rayo Pamba, Cocha Colorada, and El Tingo, incorporating activities such as hiking, environmental interpretation, cultural immersion, and observation of the Andean landscape, flora, and fauna, all under criteria of sustainability, community management, and environmental conservation. In conclusion, the highlands of Simiátug have favorable conditions for the development of nature and adventure tourism, provided that appropriate planning and organizational processes are implemented, infrastructure is progressively improved, and tourism services are strengthened. It is recommended that the gradual implementation of the designed products be promoted and that digital promotion strategies for the destination be strengthened.Tipo de ítem:Ítem, Twitch (plataforma de streaming) y su impacto en la promoción del centro turístico Yagüi Urco del cantón San Miguel, provincia Bolívar, año 2025.(Universidad Estatal de Bolívar; Facultad de Ciencias Administrativas, Gestión, Empresarial e Informática, Carrera de Turismo, 2026-03-27) Peñafiel Raymondi, Richard Alexander; Torres Cadena, Juan PabloThis research examines the convergence between digital broadcasting technologies and tourism development in emerging destinations, specifically analyzing the influence of the Twitch platform on the promotion of the Yagüi Urco tourist center in the San Miguel canton. The central problem is identified in the obsolescence of traditional dissemination methods, which have led to limited competitiveness and visibility of natural attractions compared to the new demands of the global market. Therefore, the main objective of this study is to propose a marketing strategy based on interactive streaming, allowing for a more dynamic representation of the destination that manages to capture the interest of new traveler segments. The methodology is based on a mixed approach with a descriptive-propositive scope, determining that, despite the scenic wealth of Yagüi Urco, there is a lack of audiovisual content that fosters user interest in digital environments. So, the findings indicate that realtime visualization reduces the tourist's perception of risk and strengthens trust toward the destination through direct interaction. But to ensure the effectiveness of this transition, it is essential for local managers to integrate these technological tools while respecting the territory's cultural identity. Furthermore, it is concluded that this proposal represents a necessary innovation axis to ensure economic growth and the sustainability of community tourism for the year 2025.Tipo de ítem:Ítem, Salud física y mental en el turismo de aventura en Baños de Agua Santa, año 2025(Universidad Estatal de Bolívar; Facultad de Ciencias Administrativas, Gestión, Empresarial e Informática, Carrera de Turismo, 2026-03-27) Jaime Choez, Vanessa Valentina; Lucas Mero, Damaris Aracely; Sanchez Chavez, German PatricioThis research aimed to determine the benefits of adventure tourism on the physical and mental health of visitors to the Baños de Agua Santa canton during 2025. The research was conducted using a mixed-methods approach, combining qualitative and quantitative methods, which allowed for a comprehensive understanding of the phenomenon under study. In an initial phase, a diagnostic assessment of the canton's adventure tourism offerings was carried out through a review of academic, regulatory, and official statistical sources. Activities such as rafting, canyoning, hiking, mountain biking, and canopy tours were identified as having high potential to promote holistic well-being due to their direct interaction with natural environments. Subsequently, surveys were administered to national and international tourists who participated in these experiences to understand their perceptions of the physical and emotional changes they experienced. The results reflected an improvement in physical condition, a reduction in stress, a more positive mood, and a more stable emotional state, demonstrating that adventure tourism not only serves a recreational function but also contributes to the overall well-being of visitors. Finally, based on the findings obtained, a comprehensive promotion strategy was proposed aimed at strengthening the link between adventure tourism and physical and mental health, contributing to the diversification of the tourism offer and the positioning of Baños de Agua Santa as a healthy and sustainable adventure destination.Tipo de ítem:Ítem, Turismo en la zona alta de Guanujo, análisis para la diversificación y consolidación del destino, año 2025.(Universidad Estatal de Bolívar; Facultad de Ciencias Administrativas, Gestión, Empresarial e Informática, Carrera de Turismo, 2026-03-27) Zamora Mero, Noaris Ninoska; Arcos Bosquez, Verónica MaribelThis project is being developed in the Upper Zone of Guanujo, a region with high tourism potential due to its wealth of natural and cultural resources. However, the area faces significant management challenges, evidenced by a lack of technical infrastructure and limited destination promotion. Developing tourism products in this zone allows for the identification of strategic opportunities to establish a competitive and sustainable offering in the sector. This research employed a mixed-methods approach with a descriptive scope, which facilitated data collection through the use of tools such as a technical inventory of attractions to establish a baseline and surveys for market research. The results allowed for the identification of the main needs and factors influencing travel decisions, as well as the critical issues limiting the progress of the local tourism infrastructure. The need to strengthen this sector in the Upper Zone of Guanujo responds to the objective of revitalizing the local economy and improving the quality of life of its inhabitants. Based on these problems, a proposal for tourism products was structured with sustainability and competitiveness criteria, in this way it is intended to consolidate the area as an organized tourist destination, providing technical tools that strengthen the responsible use of its resources and contribute to the socio-economic development of the communities.