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Universidad Estatal de Bolívar

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Universidad Estatal de Bolívar

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La comunicación asertiva en el entorno institucional docente de la Unidad Educativa "Monseñor Leonidas Proaño Villalba ". Parroquia San Pablo, cantón San Miguel en el año 2025
(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-14) Curichumbi Inca, Nathaly Silvana; Kléber Renato, Romero Quiroga
This research was conducted at the Monseñor Leonidas Proaño Villalba Educational Unit to analyze the impact of assertive communication on conflict resolution within the teaching institution. The study arose from various problems related to interpersonal relationships, limited active listening, difficulty expressing opinions, and deficiencies in communication channels—situations that affect the work climate and institutional coexistence. The research employed a mixed-methods approach, combining qualitative and quantitative methods, and was descriptive, exploratory, and field-based. The population consisted of 15 teachers, who were surveyed, interviewed, and observed using participant observation to gather relevant information. The results revealed a low to moderate level of assertive communication, manifested in interpersonal conflicts, rumors, and limited cooperation among colleagues. Finally, the study concludes that strengthening assertive communication will significantly contribute to improving interpersonal relationships, institutional coexistence, and teachers' professional performance.
Estrategias de comunicación política y su influencia en la opinión pública en la segunda vuelta electoral en Ecuador entre Acción Democrática Nacional y Revolución Ciudadana, marzo–abril 2025.
(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-14) Morocho Lara, Jhonathan Alexander; Galeas Vega, Franklin Rodrigo; Cabezas Ramos, Jorge Renato
The study addressed the issue of the influence of communication content disseminated by Acción Democrática Nacional and Revolución Ciudadana on TikTok and the social network X on public opinion in the urban population of Guaranda during the second round of elections held between March 23 and April 10, 2025, considering the role of digital platforms in shaping political perceptions. The objective was to determine the relationship between this content and public opinion, as well as to identify its characteristics and describe citizens' perceptions. The research was conducted using a quantitative a,roach with qualitative su,ort, employing structured surveys administered to 393 participants and content analysis processed using SPSS software, where Pearson's correlation coefficient was used to establish the relationship between variables. The results showed that 52% of the population directly observed political content and 42% occasionally, while 56% identified predominant visual formats and 67% considered the messages unclear. Furthermore, the statistical analysis showed a strong positive correlation (r = 0.863; p < 0.05), indicating a significant association between communication content and public opinion. In conclusion, it was determined that exposure to digital content influenced how the population constructed its perceptions, demonstrating that interaction, format, and the emotional charge of the messages influenced the interpretation of political information within the studied context.
Valoración de la lengua Kichwa como elemento de identidad cultural en los niños de básica media del CECIB Pedro Montero, comunidad Santa Teresita, Guamote – Chimborazo, agosto – diciembre del 2025
(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-14) Gavín Llumán, Elizabeth Magdalena; Romero Quiroga, Kléber Renato
This research focuses on the value of the Kichwa language as an element of cultural identity among middle school students at the CECIB "Pedro Montero" school, located in the Santa Teresita community, Guamote canton, Chimborazo province. The Kichwa language, as an intangible cultural heritage of Indigenous peoples, faces a process of progressive displacement in the face of Spanish, especially among younger generations, who in many cases have stopped using it in their daily communication. The study analyzes the level of use and knowledge of Kichwa in the children's daily interactions within the school setting. The methodology employed combines a quantitative and qualitative approach. A survey was administered to 23 students in grades five, six, and seven, and semi-structured interviews were conducted with three key members of the school community: the principal, a classroom teacher, and the student counselor. The results show that the students exhibit passive bilingualism, where comprehension far surpasses oral production. While most children understand Kichwa when elders speak to them, only a minority speak it fluently, and their primary interlocutors are their grandparents, reflecting a breakdown in intergenerational transmission. Based on these findings, a prototype online educational game called "Yachashun" was designed. The research concludes that, although children deeply value Kichwa as part of their identity, they face significant barriers to its active use. Therefore, schools must strengthen innovative strategies that connect with the interests of new generations.
Transmisión intergeneracional de la lengua Kichwa para la preservación del idioma materno en los jóvenes de la comunidad Guantuc Cruz, cantón Guaranda, periodo agosto- diciembre 2025.
(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-13) Aucatoma Milán, Elsa Beatriz; Toalombo Pandi, Shirely Zihare; Chávez Chacán, Pilar Janeth
This study examines the relationship between communication, cultural identity, and language revitalization the Guantuc Cruz community; the overall objective is to strengthen cultural identity for the revitalization of the Kichwa mother tongue by designing a digital communication strategy targeted at the community’s youth in 2026. The methodology employs a quantitative approach with descriptive support; a survey was administered to community residents to identify sociolinguistic perceptions, language use, and the cultural value of Kichwa. The analysis focused on variables related to everyday language use, the social perception of Kichwa, and the role of the media in promoting indigenous languages. The data obtained allowed for the identification of sociocultural trends that influence the intergenerational transmission of the language. The results reveal changes in patterns of language use; 47.8% of participants indicated that Spanish predominates in daily activities, while 39.7% stated that Kichwa is used primarily within the family setting. In addition, 53.3% believe that some young people feel ashamed to use their mother tongue outside their community; this phenomenon reflects sociocultural barriers that limit their presence in public and communicative spaces. Furthermore, 72.3% of respondents consider it important to broadcast intercultural programs in the mother tongue through the media. The findings indicate that communication is a key tool for strengthening language revitalization; digital strategies and community-based testimonial content can expand the spaces where Kichwa is used and strengthen cultural identity among new generations.
La comunicación digital y su incidencia en el proceso de aprendizaje en la asignatura de lengua y literatura de los estudiantes de la Unidad Educativa Particular Matilde Hidalgo de Procel, cantón Quito, parroquia Eloy Alfaro, agosto-diciembre 2025
(Universidad Estatal de Bolívar: Facultad de Ciencias Administrativas, Gestión Empresarial e Informática, Carrera de Comunicación, 2026-05-13) Anchapaxi Montalvo, José Nasario; Cepeda Ortega, Melva Nayelli; Villarroel Silva, Danilo Eduardo
His research analyzes the impact of digital communication on the teaching-learning process of students at Unidad Educativa Particular Matilde Hidalgo, located in Quito, Eloy Alfaro parish, during the period August–December 2025. The study arises from the need to understand how the use of digital tools influences educational dynamics and the interaction between teachers and students. The general objective was to analyze the digital communication strategies present in the educational community and their relationship with the teaching-learning process. The specific objectives included identifying the platforms, applications, and digital resources currently used; determining the applicability of culturally appropriate digital communication resources; and designing an interactive pilot program aimed at strengthening learning in the subject of Language and Literature. The research was conducted under an exploratory and descriptive approach. A survey was applied to 37 students, allowing the identification of their level of use and familiarity with digital tools. The results showed that approximately half of the students consider themselves familiar with these resources, while less than half have had consistent contact with them. It is concluded that, although digital communication is present in the educational environment, its use lacks strategic planning, which limits its impact on learning. Therefore, the design of an interactive pilot program is proposed as an alternative to strengthen the educational process through digital communication strategies with a playful approach.