Estudio de mercado de la demanda ocupacional en escenarios laborales y emprendimientos propios del área profesional de contabilidad y auditoría, año 2025

Abstract

The study aimed to analyze the occupational demand in labor scenarios and enterprises typical of the professional area of Accounting and Auditing in 2025. A mixed approach methodology was applied, combining qualitative and quantitative tools to collect relevant information from 35 professionals graduated from the Universidad Estatal de Bolívar, 6 accounting entrepreneurs, professors of the Universidad Estatal de Bolívar, 4 employers, 85 high school students of Accounting and Auditing and 10 professionals who work as teachers in schools. The results show that the job placement of graduates is heterogeneous, a significant part works in their professional area, while another remains unemployed or employed in unrelated activities. The main barrier to accessing the labor market is the lack of practical experience, along with the need to strengthen the use of accounting software and up-to-date technological tools. It was identified that the private sector, particularly small and mediumsized enterprises, is the largest demander of accounting services in the province. These findings show a gap between university education and the demands of the accounting labor market. Therefore, it is proposed to strengthen linkage programs, promote technical training and create entrepreneurial spaces to reduce unemployment and improve professional competitiveness