Comunicación audiovisual como herramienta de preservación del patrimonio cultural de la casa de Juan Montalvo, Ambato-provincia Tungurahua, agosto – diciembre 2025

Abstract

This research focuses on finding an effective method to help preserve the cultural heritage of Juan Montalvo's house. This site is among the 168 buildings declared cultural heritage according to Ministerial Agreement 1206 of the INPC established in 1992. Heritage holds culture, legacy, and tradition, and the house as a museum preserves the personal and professional items, as well as the most relevant works of the illustrious famous writer. This research is necessary to help ensure that Montalvian knowledge, life and work, as well as the cultural value of his building with walls and spaces that hold history, remain in the minds of the local and foreign population, allowing citizens to pass on this knowledge from generation to generation. Thanks to technological advances and developments, audiovisual communication, proposed as a means to publicize the historical importance of Juan Montalvo and preserve the heritage of his house museum, is a strategy that proves viable as an educommunicational method. The legal framework is based on the Constitution of the Republic of Ecuador published in 2008 based in Montecristi, which presents in its articles the detailed legal bases for the preservation of heritage. This house is a heritage entity in a good geographical location, making it a tourist attraction frequented by the general population. The result of the research aims to generate a proposal away from the traditional that captures the viewer's attention, generating interest in the heritage and culture of Ambato.