REPOSITORIO DIGITAL DE TESIS
El repositorio administra y preserva tesis, trabajos de investigación, revistas, materiales digitalizados y mucho más.
Por favor, use este identificador para citar o enlazar este ítem:
https://dspace.ueb.edu.ec/handle/123456789/6701| Título : | Plan de marketing para la agencia de viajes y operadora de turismo Galemtravel del cantón Ambato, provincia Tungurahua, año 2023 |
| Autor : | Quintana, María Fernanda Chimbo Ruiz, Laura Piedad |
| Palabras clave : | PLAN DE MARKETING TURISMO ESTRATEGIAS MARKETING MIX |
| Fecha de publicación : | 30-ene-2024 |
| Editorial : | Universidad Estatal de Bolívar. Facultad de Ciencias Administrativas Gestión Empresarial e Informática. Carrera de Turismo |
| Citación : | FCCA.TU;36 |
| Descripción : | The general objective of this research is to develop a marketing plan for the travel agency and tour operator "Galem Travel" canton Ambato Province of Tungurahua, focusing on the promotion and dissemination of the establishment. The method used in the research was mixed, a qualitative and quantitative approach was used, the technique of interviewing the general manager of the establishment was elaborated to know the current situation of the company after going through the pandemic, on the other hand the survey technique was used to know the characteristics of the consumer profile where the elaboration of a series of relevant questions was carried out that allowed us to obtain information necessary for the fulfillment of each of the objectives set out. To fulfill the third objective, a marketing plan proposal was developed analyzing the strengths, weaknesses, opportunities and threats of the company, in addition to a strategic SWOT matrix, and the development of marketing mix strategies covering price, product, place and promotion to focus on the key points that must be taken into account when entering to compete in the tourism sector the proposal was proposed with the purpose of contributing to the improvement and growth of the establishment, concluding that the results obtained were positive for the fulfillment of each one of them. |
| URI : | https://dspace.ueb.edu.ec/handle/123456789/6701 |
| Aparece en las colecciones: | Turismo |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| 4. Tesis.pdf | 3,07 MB | Adobe PDF | Visualizar/Abrir |
Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.