Turismo y Hoteleria
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Item La Promoción Turística De Los Recursos Naturales Y Manifestaciones Culturales Del Cantón Chimbo En El Año 2010(Universidad Estatal De Bolívar. Facultad De Ciencias Administrativas. Gestión Empresarial E Informática. Escuela De Hotelería Y Turismo., 2012-07) Bustamante Silva, Marithza Alexandra; Hernández Msc., FharabTourism promotion, both in the field of study and labor niche, it will be presented in the near future as a fundamental need for public and private organizations; they are in those areas, that is, the trend is toward seeking training in the area and the prospect is in the same direction, towards specialization of tourism professionals in the field of promotion or beyond the marketing. The tourism sector is one of the fastest growing activities in the world economy and requires specialists trained in the techniques of tourism promotion in both the public and private sectors. Organizations engaged in marketing tasks performed increasingly complex market related activities, especially for the great competition that exists between each one of the tourist destinations and tourism enterprises. Technology and Practice of Tourism is the field that indicates the student in the field of tourism. Lets you know its origins and transcendence; the characteristics and causes of their emergence and evolution; modalities taking into account their social, cultural, economic and political aspects, in other words, identifying tourism as a generator of foreign exchange industry, employment, balance of payments and employment multiplier effects should be channeled by the way that suits the canton. Through this work systematically collected, all aspects inherent in the basic study on the technology and practice of tourism. It responds to the need for a single material, all the information necessary for supplying that tourists. It is capable of displaying a critical behavior and a creative attitude that allows, according to their professional status, contribute to the transformation of current reality and make an analysis of tourism with culture and tradition of chimbeño canton thus attained active participation in the future of the county. The present study is an analysis of the promotion strategies for tourism in the canton Chimbo, Ecuador. While economic development is considered as the main "debt" of the participatory process of Chimbo, based on products and services with identity tourism has managed to articulate a variety of local economic activities and has been profitable in the management of several major assets and even community tourism activities. Throughout the strategy the participation of women has been important and decisive, there are achievements in terms of earning power, autonomy and participation. In short, although it has not achieved sufficient coordination between the major assets and the entire tourist offer of Chimbo, there are indications that the overall strategy can work if it is still applied consistently. The Chimbo corner is part of the province of Bolivar, north of Los Rios, known for its tourist attractions and is very close to Guaranda, is linked to gastronomy, where it is the largest market for food products in the region, projecting the hornado well as the largest exhibition of handicrafts of the province Bolivar. Chimbo is the first stop for hundreds of thousands of tourists from major cities around the country and then go to a lesser extent to the Shrine of Our Lady of Huayco. The aim of this short paper is to present the main lines of the tourism strategy, its results and lessons drawn regarding the design and implementation of promotional instruments of territorial development based on products with cultural identity.