Cultura organizacional y su incidencia en la gestión de la Cooperativa de Ahorro y Crédito Sumak Samy Ltda, Cantón Ambato, Provincia Tungurahua, 2025.

Abstract

The research aimed to analyze the impact of organizational culture on the management of the Sumak Samy Savings and Credit Cooperative Ltd., Ambato Canton, Tungurahua Province, during the year 2025; this study was developed due to the importance of organizational culture in the performance of institutions and its influence on aspects of communication, leadership, teamwork and organizational management. For the development of the research, a qualitative and quantitative research approach was used, employing inductive, deductive, and analytical methods. This allowed for the collection of verifiable data through structured surveys. Additionally, 20 employees were given a 12-question closed-ended survey, and the institution's manager was interviewed with a 9-question open-ended interview. The results obtained allowed for the identification of strengths, weaknesses, opportunities, and threats related to the organizational culture. Based on this analysis, a SWOT matrix and a cross-SWOT matrix were designed to examine internal and external factors that hinder the organization's performance. Three improvement strategies were proposed: a plan to strengthen internal communication, a plan to strengthen institutional leadership, and a plan to integrate and strengthen the organizational culture. These strategies were accompanied by an organizational communication manual and a schedule of activities related to leadership and teamwork. This contributes to strengthening internal communication, departmental coordination, employee participation, and leadership, with the aim of improving the organizational culture.