Influencia del modelo de negocio de la Empresa Tuti en los comercios del cantón San Miguel, provincia Bolívar, año 2025

Abstract

San Miguel is a canton in the province of Bolívar where tourism and the sale of grains, vegetables, and other agricultural products grown by local residents contribute to the dynamism of the local economy. In this canton, the sale of basic necessities and local products is primarily carried out in small shops, which represent an important source of income and employment for many families. Most of these businesses have been operating for more than ten years; however, many have been managed empirically, without using business management tools or appropriate technology for customer service. This situation has become more evident since the arrival of the TUTI store in 2025, which has led to decreased sales and difficulties in remaining competitive in the local market. The business model used by this establishment is based on the hard discount system, which offers low prices, a variety of products, and faster purchasing processes thanks to the use of technology and efficient organization. This represents significant competition for small businesses in the canton, as many of them lack adequate management strategies to cope with these market changes. For this reason, this research analyses the impact of this business model on local businesses in order to propose strategies and a management model that strengthens their competitiveness, improves their sales, and promotes local and sustainable economic development.