Evaluación del balance social sustentado en los principios de eficiencia y eficacia en la gestión de la Cooperativa de Ahorro y Crédito Juventud Unida, agencia Guaranda, periodo 2025.

Abstract

The study was conducted during 2025 at the Juventud Unida Savings and Credit Cooperative, specifically at its Guaranda branch. The main objective was to evaluate the social impact of this organization, focusing on the efficiency and effectiveness of its internal management. It is important to note that this research was not carried out arbitrarily; it arose from the specific need to analyze whether the cooperative's daily activities truly benefit its members and the surrounding community. Frankly, the cooperative currently lacks formal tools to adequately measure and evaluate these results. This, of course, affects decision-making and, moreover, considerably hinders the verification of whether the cooperative principles that emphasize social development are actually being met. The main objective is to evaluate the cooperative's social performance, based on the principles of efficiency and productivity, to identify weaknesses and propose improvement measures that strengthen its social performance and its contribution to social development. As part of the research, the cooperative's social performance will be evaluated according to the principles of efficiency and productivity to identify weaknesses in its management and propose improvement measures that strengthen its social performance and its contribution to social development.