Estrategias de comunicación para promover la igualdad de género en la Universidad Estatal de Bolívar período agosto – diciembre 2025

Abstract

This research aimed to promote gender equality at the State University of Bolívar through the implementation of audiovisual communication strategies focused on raising awareness within the university community during the August–December 2025 period. The study was conducted under a mixed-method approach, with a descriptive, explanatory, and actionresearch design, applying inductive, deductive, analytical, synthetic, and holistic methods. Data collection techniques included surveys administered to students, teachers, and administrative staff, as well as interviews conducted with university authorities. The results revealed a perception of inequitable social interaction within the institution, along with a low level of knowledge regarding the communication strategies implemented to promote gender equality. Additionally, various forms of gender-based violence were identified, with verbal and psychological violence being the most recurrent, negatively affecting coexistence and academic development. In conclusion, communication strategies are fundamental tools to strengthen awareness processes, promote changes in attitudes and behaviors, and contribute to the development of an institutional culture based on equity, respect, and equal rights.