Estudio de la demanda ocupacional de los profesionales de administración de empresas, de la Universidad Estatal de Bolívar, año 2025

Abstract

This study analyzed the occupational demand for Business Administration graduates from the State University of Bolívar (UEB) in the province of Bolívar in 2025, in order to determine their employment rate and the most sought-after skills in the market. The research employed descriptive and field research methods. Two types of surveys were conducted, one for public and private companies and another for Business Administration graduates from the 2023-2024 cohort. The results showed that the demand for these professionals is concentrated in the service sector, particularly in financial institutions and public entities in Guaranda. A significant number of companies have hired UEB graduates in recent years and rate their overall performance as good or excellent, highlighting prior work experience, a registered degree, technical skills, and soft skills as key requirements for employability. However, the study also observed that some graduates face difficulties entering the job market due to the limited availability of vacancies and the need for experience. Based on these results, a proposal is made to update the curriculum, aimed at improving and strengthening pre-professional practices by incorporating digital skills and artificial intelligence, thereby strengthening the relationship between the university and the productive sectors in order to improve the employability and academic relevance of its graduates.