Transformación de los medios de comunicación radiofónicos en el marco de la convergencia digital cantón Guaranda año 2025.

Abstract

Thisresearch aimed to analyze the impact of digital convergence on the transformation of community radio stations in the Guaranda Canton during the year 2025. The methodology employed was descriptive, exploratory, and field-based, with a mixedmethods approach (qualitative and quantitative). Data collection techniques included surveys administered to residents of the parishes of Gabriel Ignacio Veintimilla, Salinas, and Simiátug; interviews with communication experts; and an observation checklist applied to four community radio stations in the Guaranda Canton: Radio Salinerito, Radio Crisolito Celestial, Radio La Propia, and Radio Runacunapac Yachana. The results showed that community radio stations enjoy social acceptance and recognition as actors in cultural and social development. However, digital convergence is at a partial and deficient level of development. Limitations were identified in technological infrastructure, internet connectivity, and digital content planning. It is concluded that digital convergence represents an opportunity to strengthen community participation and expand the reach of community radio stations in the Guaranda canton. Therefore, based on the results, guidelines were designed to integrate traditional radio programming with digital environments and to plan and manage digital content in order to contribute to strengthening the communication of these media outlets without neglecting their community character.