Transmisión intergeneracional de la lengua Kichwa para la preservación del idioma materno en los jóvenes de la comunidad Guantuc Cruz, cantón Guaranda, periodo agosto- diciembre 2025.

Abstract

This study examines the relationship between communication, cultural identity, and language revitalization the Guantuc Cruz community; the overall objective is to strengthen cultural identity for the revitalization of the Kichwa mother tongue by designing a digital communication strategy targeted at the community’s youth in 2026. The methodology employs a quantitative approach with descriptive support; a survey was administered to community residents to identify sociolinguistic perceptions, language use, and the cultural value of Kichwa. The analysis focused on variables related to everyday language use, the social perception of Kichwa, and the role of the media in promoting indigenous languages. The data obtained allowed for the identification of sociocultural trends that influence the intergenerational transmission of the language. The results reveal changes in patterns of language use; 47.8% of participants indicated that Spanish predominates in daily activities, while 39.7% stated that Kichwa is used primarily within the family setting. In addition, 53.3% believe that some young people feel ashamed to use their mother tongue outside their community; this phenomenon reflects sociocultural barriers that limit their presence in public and communicative spaces. Furthermore, 72.3% of respondents consider it important to broadcast intercultural programs in the mother tongue through the media. The findings indicate that communication is a key tool for strengthening language revitalization; digital strategies and community-based testimonial content can expand the spaces where Kichwa is used and strengthen cultural identity among new generations.