Proyecto de inversión para la creación de una microempresa comercializadora de ensaladas de frutas en el cantón San Miguel, provincia Bolívar, año 2013.

Abstract

The purpose of this project is to determine the feasibility of creating the Distributor microenterprise Fruit Salad in San Miguel Canton, Bolivar Province, Year 2013, which will position itself in the market as "Fresh Fruit", created for the purpose of strengthen the productive and commercial activity, due to its great social and economic contribution, so that it can properly use the available resources, creating jobs and covering a portion of the existing local market. For market research, field research through direct observations and surveys, which were aimed at consumers was conducted; then verify that the demand of the province Bolivar, is being covered by the production and marketing of fruit salads other microenterprises. In the technical consideration, it determined that the project will be implemented in Guayas and Bolivar Avenue, where microenterprise develop their respective operations.; a physical or local level that will lease an area of ​​10 m2 per 8 m2, divided into six sections and open spaces; It detailed in the production and marketing process to realize the receipt and storage of raw materials and inputs; stating that 26,700 kilograms of fruit salads per week will occur. Through the financial study, it became clear that marketing is a very important source of income, resulting in significant profits should be used to improve the economy, create jobs and improve the quality of life of those who still believe in the development of the canton. The total investment for the project amounts to $ 7,246.94, which will serve as the main input for the start of production, as a result of the operation we have: fixed investment is $ 5,262.50; intangible fixed investment is $ 1,100.00, and working capital is $ 884.44