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https://dspace.ueb.edu.ec/handle/123456789/732| Título : | Estrategias de desarrollo comercial y su incidencia en el mercado publicitario para la empresa ORO MEDIOS de la ciudad de Ambato, provincia de Tungurahua, en el año 2014. |
| Autor : | Garcia, Javier Martínez Ocaña, Bolívar Patricio |
| Palabras clave : | ESTRATEGIAS DE DESARROLLO INCIDENCIA EN EL MERCADO PUBLICITARIO |
| Fecha de publicación : | 2015 |
| Editorial : | Universidad Estatal de Bolívar. Facultad de Ciencias Administrativas, Gestión Empresarial e Informática. Escuela de Gestión Empresarial. Carrera de Ingeniería Comercial |
| Citación : | FCCA.IC;7 |
| Resumen : | This research defines the theme Development Strategies trade and its impact on the advertising market for the company "Media Oro" city of Ambato, Tungurahua Province, in 2013. The project aims to implement strategies Gold marketing company for media, access to a larger volume advertising market and improve the business performance of the company Oro Means the city of Ambato. The advertising service offered radios in the form online they are of great use to promote products and services that offer businesses commercial, as a way to ensure growth, profitability and success those in a highly competitive and changing environment. What it is to be achieved with the implementation of marketing strategies and positioning is to capture a significant share of demand segment target market through advertising needs satisfaction and information objectively, proven, weighted in a communicative profile according to the new communication technology trends; determining data relating to the investment and mercadológica valid tool. For this purpose the researcher presents the company Gold Media, strategies commercial nature as improving the website and creating a blog, creation of a database of clients, holding events, participation in social networks; and positioning strategies as spreading the brand Gold Ways video, billboards, posters, among others, besides directly promote the company through promotional visits client client. |
| URI : | http://dspace.ueb.edu.ec/handle/123456789/732 |
| Aparece en las colecciones: | Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| Defensa 2015 FINAL 1.pdf | Articulo principal | 1,2 MB | Adobe PDF | Visualizar/Abrir |
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