Browsing by Author "Osorio, Alexandra Jordàn"

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    Diseño de un plan estratégico de comunicación institucional en el proceso de enseñanza aprendizaje del Centro Educativo Matriz g-3 de la ciudad de Guayaquil
    (Universidad Estatal de Bolívar. Departamento de Posgrado, 2007-05) Osorio, Alexandra Jordàn; Vargas Gonzàlez, Glenda; Castaño Oliva, Rafael
    Our research is a qualitative study through which we aim to establish the importance of corporate communication, Parent Education Center G-3. Why we have set the following problem: The need to improve institutional communication between different groups involved in the teaching - learning process Matrix Education Center G-3 through the design of a strategic plan aimed at achieving the objective . Concomitant to the overall objective problem arises: Design a strategic communication plan that ensures the flow of timely and relevant information to help achieve the mission and goals of the Matrix Center. Based on the assumption that: An Institutional Strategic Plan consider a training plan for principals and teachers, workshops for students, school for parents and Monitoring and Evaluation of it will improve communication between actors from academia: students, teachers, managers and parents. The theoretical framework is an analysis of new trends in communication in the educational field, approaches, possibilities and dangers of poor or nonexistent Institutional Educational Communication through the development of diverse and varied educational programs, seeking to implement measures that articulate effective and efficient individuals in their social context way. The importance for the development of the institution in general purposes, principles, fundamentals, good communication objectives. In addition deepens in a study of planning, its genesis, evolution and conceptualisation, to take as a model for our research strategic planning and particularly the educational strategic planning model as the most appropriate to our field of study, which allows us to address educational institutions with the active participation of all professionals that comprise it. In terms of methodology covering the second chapter, a qualitative analysis of the results obtained in order to verify the importance of strategic planning in Institutional Communication for CEM-G-3 it is made. In this type of investigation is noted, the same we made it through the design field because we apply surveys, interviews and observation, using the methods: Descriptivo.- because to continue the research process we need data collection, analysis, systematization, interpretation to arrive at conclusions and recommendations that allowed us to build the alternative proposal. Analytical - Sintético.- because it allowed us to enter into an analysis of the factors influencing the problem and thus find alternative solutions. It was taken as a universe with different members that make up the educational community of CEM G-3: Rector, Vice Rector, Governing Institutions, Teachers, Parents and Students. In the third chapter, processing and data analysis we were performed and the following steps were taken:  Scale variables nominal and ordinal type  Data collection through card of: Surveys and interview guide.  tabulation, analysis and interpretation of the results.  Descriptive statistics were applied  Application of SWOT Matrix  Preparation of conclusions and recommendations Through this analysis it was possible to test the hypothesis qualitatively, because the type of communication that has developed in the CEM-G-3 has been functioning irregularly and without the application of any strategy or planning to guide its actions, and we need to propose a model of Strategic Plan that enables them to manage and improve institutional communication in turn provide higher quality services that meet the demands of all those involved in the educational work. Finally the proposal of "Design of a Strategic Plan to improve the Institutional Communication in the teaching - learning process Matrix Education Center G-3". In this part of the thesis presents the design of the proposal through the model of Strategic Planning Education, following the sequence of the respective moments that mention is made in the theoretical framework, the same as after making the strategic diagnosis allowed us ask the mission, policy vision, goals and strategies that will allow us through actions to reach the goals in the strategic plan. Strengths, weaknesses, opportunities and threats are identified, and then enter a process of construction of the scenarios that can act CEM and schools q to set it up in a third time alternative strategies to guide their actions, by Finally the operational plans to be implemented in order to evaluate the results of the proposal are presented. We considered that the main programs of action are: • Training Plan for teachers and administrators. • Workshop for Managers: Strategies for Institutional Broadcasting. • Communication Workshop for students. • Workshop School for parents.