Ingeniería Comercial

Permanent URI for this collection

https://dspace.ueb.edu.ec/handle/123456789/55

News

Ingeniería Comercial

Browse

Browsing Ingeniería Comercial by Author "Angulo Garófalo, Doris Del Carmén"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    El plan estratégico y la competitividad de la librería “El Estudiante” de la ciudad de Guaranda, provincia Bolívar, periodo 2012 – 2013.
    (Facultad de Ciencias Administrativas. Gestión Empresarial e Informática. Carrera Ingeniería Comercial, 2014-01-23) Hinojoza Hinojoza, Gloria Natali; Meza Alvares, Yolanda Alexandra; Angulo Garófalo, Doris Del Carmén
    This graduation work entitled "THE STRATEGIC PLAN AND COMPETITIVENESS OF THE LIBRARY "STUDENT" CITY Guaranda, Bolivar Province, PERIOD 2012 - 2013 ", has the in order to specify all the improvements that are intended to achieve a breakthrough significant customer service, advertising, competition, cost reduction to maintain a steady growth. It is necessary to explain that the library "Student" was one of the leading bookstores the city of Guaranda, but over time has lost its image and prestige, which have been market posesionando best bookstores and Guaranda this competition has not been able to increase revenues and has not improved the image Of the same. Which have conducted surveys, interviews, clients, administrative, and the owner to analyze what needs to be changed in the bookstore and power implement the strategic plan is proposed. To meet this Strategic Plan market research was conducted, analyzed competition matrices, we perform lifecycle strategies units, and specifically he established the EFFAS and IFFAS to obtain strategies Instead, the same key success factors and proposes strategic axes thereof those members want to see the expected results in half time. Competition in this segment is imminent but ensuring suitable Bookseller management "Student" will increase its sales and higher profits also increase the market competitiveness and attract new customers by implementing the strategies described in detail in this work on behalf of this business